Auctus Marketing


Brand Marketing Basics- 5 Lessons from the Farmer’s Market

  • Feb 2013
  • Christian

Doesn't it seem so nice and pleasant when you visit your local farmer's market?  The vendors all greet you with a warm smile and they offer free samples which are so hard to refuse because they all look so tasty.  Before you know it, you have spent probably more money ...

3 New Video Measurement Tools from Google AdWords

  • Jan 2013
  • Christian

In case you missed the news yesterday marketers, Google announced the addition of three new measurement features for AdWords for Video which helps to level the playing field versus their other media analytics. “These metrics give you more insight into how many unique viewers have seen your ad and the average ...

What will happen in 2013?

  • Dec 2012
  • Christian

  According to McKinsey & Company, 2013 is set to be a huge year for businesses and their data. The biggest area set to grow from all of that data is customer relationship management (CRM), with insights, better targeting, and an overall better approach to keeping loyal customers. In fact, McKinsey ...