Category Archives: online marketing

Measuring ROI with Google Analytics

Your website is a critical part of your overall marketing & advertising efforts. As we all know and hear a lot, it is imperative that we calculate the ROI of our websites to better meet the goals of our businesses, and so that we can simply measure our results. The reality is that for many ... Read more

How Voice Search is Changing Local SEO & Search

People are looking for local businesses like yours by asking their smartphones. If you market your small business, you already know how important SEO is. Local SEO is one of the most important small business marketing tactics to understand for anyone trying to get their site to the top of Google’s rankings, but it’s a complicated subject ... Read more

Where Did My Facebook Go?

  Buffer, the maker of a social media management platform, released its findings from an analysis of 43 million Facebook Page posts. This data is definitely not good news for small businesses that rely on this channel to help grow their brands and try to reach new customers, nor is it great news for Facebook as ... Read more

5 Tools To Help Small Businesses Increase Engagement & Sales

You spend so much time every day building your business and interacting with your customer base which is vital to keep your business going. As we know, there is only so much time in the day and we are all looking for ways to save some time and increase our productivity to be more efficient. Here ... Read more

A Local Boston SEO Trick for Your Testimonial or Location Pages

OK, I am going to share with you a little local seo trick or hack as they say now to improve your local seo rank. I will use the city of Boston for this example since we are based here and most of our audience is too. I hope this helps you improve your local ... Read more