Search engine optimization (SEO) is one of the most important aspects of digital marketing. It helps you improve your website’s visibility and rankings on search engine result pages. As technology evolves, so does SEO, and in order to stay ahead of the curve, you need to stay up-to-date with the latest tactics and strategies.

In this article, we look at the best SEO tactics for 2023 according to two of the most influential SEO experts: Neil Patel and Brian Dean. We’ll discuss the tactics they recommend and how you can use them to boost your website’s rankings and visibility.

Neil Patel is one of the most influential SEO experts in the world. He’s the founder of Crazy Egg, Hello Bar, and Kissmetrics and the co-founder of Ubersuggest. He’s also the author of the book “The Advanced Guide to SEO” and the host of the popular webinar “SEO Secrets”.

Neil recommends focusing on creating quality content, optimizing for featured snippets, and keeping an eye on Google’s algorithm updates. He also suggests optimizing for voice search and using structured data.

Brian Dean is the founder of Backlinko, a popular SEO blog. He’s written four books on SEO and has been featured in publications such as Forbes and Entrepreneur. He’s also the creator of the popular Skyscraper Technique.

Brian recommends focusing on link building, using long-tail keywords, and using schema markup. He also suggests optimizing for mobile and using social media to promote your content.

These are just some of the tactics recommended by these two SEO experts. Here’s a closer look at each of these tactics and how you can use them to improve your website’s SEO in 2023:

1. Create Quality Content: Quality content is essential for SEO success. Neil Patel recommends creating content that is well-researched, informative, and interesting to your target audience. He also suggests optimizing your content for featured snippets. Featured snippets are short summaries of web pages that appear at the top of search engine result pages. Optimizing for featured snippets can help you get more visibility and clicks.
2. Optimize for Voice Search: Voice search is becoming increasingly popular, so it’s important to optimize for it. Neil Patel recommends optimizing your content for natural language and using long-tail keywords. Long-tail keywords are more specific phrases that are less competitive and have higher conversion rates.
3. Focus on Link Building: Link building is one of the most important aspects of SEO. Brian Dean recommends focusing on building high-quality links from reputable websites. He also suggests using the Skyscraper technique, which involves finding content related to your niche, improving it, and then reaching out to the webmasters of the websites where the original content is published and asking them to link to your content.
4. Use Long-Tail Keywords: Long-tail keywords are important for SEO success. Brian Dean recommends using them in your content and optimizing your website for them. Long-tail keywords are more specific phrases that are less competitive and have higher conversion rates.
5. Use Schema Markup: Schema markup is a type of HTML code that can help search engines better understand the content on your website. Brian Dean recommends using schema markup on your website to help search engines better understand the content and improve your website’s visibility.
6. Optimize for Mobile: Mobile optimization is essential for SEO success. Neil Patel recommends optimizing your website for mobile devices to ensure that your content can be easily viewed on any device.
7. Use Social Media: Social media can be a powerful tool for promoting your content and improving your SEO. Neil Patel recommends using social media to promote your content and to build relationships with influencers in your niche.

These are just some of the best SEO tactics for 2023 according to Neil Patel and Brian Dean. Implementing these tactics can help you improve your website’s visibility and rankings on search engine result pages.

If you’re looking for more tips on how to improve your website’s SEO, be sure to check out Neil Patel’s blog and Brian Dean’s blog. They both have a wealth of knowledge on SEO and digital marketing.