Category Archives: online marketing

SEO and Online Marketing: Does It Really Help and Work?

Introduction As the internet continues to grow and evolve, so do the ways in which businesses and organizations can promote themselves online. One of the most common and effective tactics for doing so is search engine optimization (SEO). SEO is the practice of optimizing a website or online content to increase its visibility in search engine ... Read more

Search Engine Marketing Part 2 – How To Write Better Ad Copy

If you want your product or service to reach the minds of the general audience, then online advertising is one of the most vital steps your business must take. With the degree of internet usage in the current year, online advertising is indispensable. But, that also means other organizations will be imposing advertisements as well. ... Read more

Search Engine Marketing Part 1 – How To Improve Your Google Ad Quality Score

Part 1 – How to Improve your Google Ad Quality Score An easy way to understand how an Ad or a website is working is to check the contents quality score. A quality score lets the user know about the reach of the content, how relevant the keywords are and how well the campaign is working. ... Read more

Keyword Research in 2019 – What’s New & Different?

  Search Engine Optimisation (SEO) in 2019 is a technical, analytical and somewhat creative process to improve the online visibility of a website in search engines. The primary function of SEO is to drive more unpaid organic traffic to a site that converts into more leads and sales. The art of SEO really lies in understanding how ... Read more

All The SEO You Need From Google For 2019

  Here is a wonderful guide from the search team at Google. As I was reviewing it, I thought it really represents a phenomenal guide for any web owner from beginner to expert. So below is Google’s guide for webmasters who want to incorporate and practice white hat SEO practices according to Google’s advice. So please ... Read more