Tag Archives: content marketing
Content Marketing- Why Blogs Matter & Are Effective Today
Hey marketers, here is a great read I viewed yesterday from SocialMediaExaminer.com. With all of the buzz about how pervasive and necessary Social Media is today, this is a very interesting post about how effective blogs are today. It is quite clear from the research report highlighted below that blogs still carry a lot of ... Read more
Effective Keyword Strategy & Use For Great SEO Results
As any solid SEO strategist knows, an effective content marketing strategy involves a lot of keyword research. In fact, content marketing really commences with keyword research as it serves as the foundation & backbone for all your campaigns. Of course your brand and your products would serve as the nucleus beneath this research. So what's ... Read more
Selling in an Online World- The New Art of Listening
Anyone remember their first sale? Isn't kind of remarkable how much has changed in the past decade and some. Back in my early to mid twenties, I had a laptop for sales presentations and I used to have to dial in with a phone cord to access the snail like internet back then for on ... Read more
Google’s New Keyword Planner Tutorial
Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever went almost unnoticed! This new keyword tool combines elements of two existing keyword tools, the Google Keyword Tool and the AdWords Traffic Estimator, adding a more structured ... Read more
The Evolution of Content Marketing
A 1900 advertisement for Pears soap. "Good morning. Have you used Pears' soap?" Most of us have probably never even heard this slogan or know what Pear's Soap is. Thomas Barratt, the so called father of modern advertising scripted this copy and made this slogan quite famous in London back in the late 19th century. Soon enough ... Read more